Misinformation remains a growing challenge for online marketplaces and platforms, further amplified by recent industry shifts like Meta’s announcement on reducing fact-checking partnerships. This session delves into practical strategies for enforcing misinformation policies amid an evolving landscape. Learn how to align on content categories, define risk thresholds, and adapt policies to address emerging risks. Discover how to train and scale human moderation teams for consistent enforcement while leveraging third-party reliability ratings, data, and technology to enhance impact. Through a real-world case study, we’ll explore how platforms can stay resilient and foster trust as the misinformation threat intensifies and industry support diminishes.

In this session, we'll cover how Google Play Academy can help drive app policy comprehension through developer education. We'll highlight the key tools we use: Google Play Policy scaled courses on Play Academy, Play PolicyBytes for policy GTM, and the Play Strike Removal Program. We'll highlight how these tools use visual media and targeted training to drive policy comprehension, and help contribute to a more trusted apps marketplace ecosystem.

The digital landscape has transformed into a vast marketplace where individuals are not just consumers but also merchants. Online marketplaces now serve as hubs for shopping, sharing information, and peer-to-peer transactions, creating an interconnected environment of trust and commerce. To ensure these platforms thrive, trust must remain at the forefront. KYB (Know Your Business) has emerged as a vital practice for marketplace platforms, enabling secure and compliant transactions in a world where every individual can operate as a business. From verifying merchants to meeting global payment and data regulations, robust KYB protocols are essential for creating a secure and seamless experience for all participants in the marketplace ecosystem.

Scams and social engineering attacks are escalating, creating urgent challenges for digital platforms. In this session, Roy Zur, founder of Charm Security, will present a comprehensive approach to combating these threats by focusing on human vulnerabilities and behavior-driven fraud. Attendees will explore cutting-edge strategies for prevention, detection, and intervention, including AI-powered tools, personalized risk profiling, and actionable scam intelligence. Gain practical insights to protect your platform, safeguard users, and maintain trust. This session is ideal for marketplace leaders seeking innovative ways to outsmart scammers and create a secure, trustworthy ecosystem for users.

US marketplace platforms face unique privacy challenges in today's complex regulatory environment. This panel of leading in-house counsel will share best practices for navigating this landscape, covering key issues like state privacy law compliance (CCPA/CPRA, VCDPA, etc.), consumer rights management, US data sharing agreements, and the potential impact of federal privacy legislation. The discussion will also touch on targeted advertising, tracking, and future privacy trends. This session is crucial for legal professionals in the US marketplace platform industry.