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2025 Marketplace Risk MANAGEMENT Conference

Draft AGENDA & schedule of events

#MRmc25 | may 12 - 14

Convene

Trust, Safety, and Fraud Prevention: The Three Musketeers of a Secure Marketplace

- Tejas Morabia, Head of Engineering - Buyer Risk, eBay
- Noam Livnat, Group Manager, Payments Risk Product Management, Google
- Catherine Porter, CBO, Prove

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In an era dominated by AI and rapid technological advancements, online marketplaces are dealing with increasing waves of impersonators, fraudsters, bots, scams, and inappropriate content. These elements not only create significant challenges for online marketplaces, but also erode trust in online interactions and weaken consumer confidence in established brands.

Convene

Scaling Global Marketplaces: Balancing Growth, Innovation, and Risk in the Age of AI

- Wale Ayantoye, CEO & Founder, GiriToday Inc

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As global marketplaces continue to expand, the risks associated with scale, technology, and regulatory compliance are evolving rapidly. In this session, Wale Ayantoye will explore how the rise of digital commerce and AI-driven platforms is reshaping marketplace risk management. He will discuss the importance of understanding user behavior, the role of machine learning in transaction monitoring, and why KYC/KYB remains a critical safeguard. This session will also address the challenge of balancing speed and efficiency with caution, ensuring that marketplaces can scale securely without compromising trust or innovation.

Convene

From Ground Zero to Governance: Crafting a Trust & Safety Operating Model for a Thriving Online Marketplace

- Alexandra Popken, Vice President of Trust & Safety, WebPurify

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This presentation will provide a comprehensive roadmap for building a Trust & Safety Target Operating Model from the ground up, specifically designed for online marketplaces new to Trust & Safety yet navigating compliance with regulation. Led by a seasoned Trust & Safety expert, the session will explore best practices in structuring an effective team, developing robust policies, designing enforcement frameworks, and leveraging automated and manual efforts. Participants will gain actionable strategies to create a scalable and compliant Trust & Safety function.

Convene

Top Generative AI Cybersecurity Risks and Securing your Marketplace

- Ana Malhotra, Co-Founder & CEO, Rome
- Sahil Naikwadi, Co-Founder & CTO, Rome

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We know that AI-enabled marketplaces are the future of our industry, but how do we know what cybersecurity risks we're introducing with our new features? And which ones to mitigate first? Learn how with an ex-AWS Security Engineer and Security Solutions Architect in this session! During this presentation, you will learn the top 10 generative AI security risks and how to evaluate the security risk of your specific generative AI features with threat modeling. Walk away with actionable steps you can take at your organization to make sure your prioritizing and mitigating the right risks at the right time!

Convene

Tradeoffs & Sadness No Longer: How LLMs Enable Human-Level Accuracy

- Sophie Duba, Senior Director of Marketplace Policy, Etsy
- David Graunke, Founder, SafetyKit

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Talk, we present how large language models (LLMs) break the cycle of “tradeoffs and sadness” by delivering both scale and nuance. By harnessing advanced natural language processing techniques, LLM-based systems match or exceed human-level accuracy without sacrificing efficiency. We’ll explore how to train, integrate, and supervise these systems for real-time policy enforcement across languages, platforms, and cultural contexts. Attendees will also learn powerful, concrete strategies for ensuring fairness, transparency, and reliability, all while staying ahead of constantly evolving risks.

Convene

Leading Through Influence: Achieving your Trust and Safety Goals When You're Not the Final Decisionmaker

- Andrew Boos, Senior Director Marketplace Strategy and Operations, Artsy

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Trust and Safety teams often face friction when business goals and risk objectives seem at odds—whether it's meeting KPIs constrained by revenue strategies, advocating for product fixes that don’t make the roadmap, or enforcing compliance that feels like red tape. This session explores strategies to secure buy-in across all levels, from executives to frontline teams. We’ll discuss risk mapping, relationship-building with revenue leaders, and positioning Trust and Safety as a strategic ally, not a blocker. Attendees will leave with actionable insights to embed risk management seamlessly into company goals, ensuring long-term success.

Convene

Driving Growth with Integrated and Layered Trust and Safety Signals

- Cecilia Seiden, Vice President - Retail, Ecommerce, and Marketplace Strategy, TransUnion
- Michael Wilkins, Vice President, Trust & Safety, Turo

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In today's fast-evolving gig economy, mastering trust and safety is essential for driving growth. From onboarding new users to mitigating fraud and risk and managing disputes, integrating diverse digital and offline insights is key to building a top-tier service for consumers, workers, and peer-to-peer providers alike. Join TransUnion and Turo, a leading peer-to-peer car sharing service, for an engaging panel discussion on the importance of integrating comprehensive data signals, models, and investigative tools into your trust and safety strategies. Explore how these layered data sources can transform operations and drive more efficient, secure, and streamlined user experiences.

Convene

Protecting Sellers from Fraud and Abuse on Marketplaces

- Sudhir Lanka, Sr. Manager, Head of Fraud Strategy, Grubhub
- Bharath Teja Rapolu, Manager, Fraud & Risk Strategy, Grubhub

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A marketplace thrives on quality sellers, attracting buyers and maintaining trust. Fraudsters exploit restaurants through impersonation, account takeovers, chargebacks, and refund abuse, causing financial and reputational harm. This session covers key fraud risks restaurants face and how Grubhub protects them using KYB controls, device intelligence, behavioral analytics, and additional risk indicators. Attendees will learn proactive fraud prevention and abuse detection strategies. We’ll also delve into large-scale phishing attacks that have compromised thousands of seller accounts and devices globally and explore how to stay ahead of emerging threats to safeguard sellers.

Convene

Driver Gains, Insurance Pains: How Gig Platforms Can Control Rising Insurance Costs

- Brendan Bellefeuille, Senior Sales Director, Cambridge Mobile Telematics

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Insurance costs are a mounting challenge for gig platforms. Leading Transportation Network Companies (TNCs) already spend billions on coverage. Other gig platforms are bracing for insurance costs to explode, potentially adding hundreds of millions in expenses. With claims growing, insurers are urging gig companies to adopt strategies to lower risk. This session will explore the rapidly evolving insurance landscape for gig drivers and the strategies companies can use to proactively manage rising costs.

Convene

Legal Landscape of Generative AI

- Julia Breyer, Deputy General Counsel, Instawork
- Mary Hershewe, Associate, Faegre Drinker
- Lennette Lee, Partner, King & Spalding

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Generative AI Legal Landscape: Delve into the evolving legal landscape of generative AI in the US, particularly anti-discrimination and algorithmic bias. Address trends in regulatory developments and impact on business and consumers.

Convene

Terms of Service / Arbitration Agreements

- Julia Breyer, Deputy General Counsel, Instawork
- Mary Hershewe, Associate, Faegre Drinker
- Lennette Lee, Partner, King & Spalding

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Terms of Use: Explore strategies for enforcing terms of use, including arbitration agreements, on digital platforms. The panel will discuss best practices, legal challenges, and innovative solutions to protect platform companies. Discuss unique considerations including batching provisions to combat mass arbitration or abandoning arbitration altogether.

Convene

Building Trust: Integrating SIU Expertise into Marketplace Trust & Safety Strategies

- Jessica Ballard, VP- Risk, Claims, CX, Outdoorsy / Roamly
- Lin Werkheiser, Director of Special Investigations, Command Investigations

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Collaborative Investigations: Exploring how Trust & Safety (T&S) teams can effectively partner with SIU professionals to detect and prevent fraudulent activities within marketplaces. Data-Driven Decision Making: Utilizing SIU insights and analytics to inform T&S policies and enforcement actions, enhancing overall platform integrity. Regulatory Compliance: Understanding the role of SIU in ensuring adherence to state and federal anti-fraud regulations, thereby safeguarding the marketplace's reputation and legal standing. Training and Development: Implementing SIU-led training programs for T&S personnel to recognize and respond to emerging fraud trends effectively. Why This Topic Works: This discussion bridges the gap between traditional SIU operations and modern Trust & Safety challenges in digital marketplaces. By highlighting collaborative approaches, data integration, compliance, and training, the panel offers actionable insights for building robust anti-fraud mechanisms. Given Command Investigations' expertise in SIU compliance and anti-fraud strategies, your peer's contributions would provide valuable, real-world perspectives to the conversation.

Convene

AI and Antitrust: Navigating the New Frontier

- Stephen Fusco, Data Privacy Officer & Senior Counsel, Danone
- Mary Hershewe, Associate, Faegre Drinker
- Patrick Reilly, Partner, Faegre Drinker

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In this session, we will explore the intersection of artificial intelligence (AI) and antitrust laws in the United States. As AI becomes integral to business operations, it raises significant antitrust concerns. We will discuss how AI can potentially facilitate collusive behavior, such as price-fixing through shared algorithms, and how it might entrench market dominance by large firms, stifling competition and innovation. We will also examine recent actions by the Federal Trade Commission (FTC) and the Department of Justice (DOJ) to address these issues, highlighting key cases and regulatory responses. Attendees will gain insights into the legal landscape, practical implications for businesses, and strategies to ensure compliance while leveraging AI's benefits. This session aims to equip privacy professionals with the knowledge to navigate the complex challenges posed by AI in the context of antitrust laws.

Convene

Scaling New Product Launches: Mitigating Risk in Rapid Product Expansion

- Christopher Brady, Senior Strategist, Google
- Steven Friedmann, Senior Payment Risk Analyst, Google

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New product launches are exciting, but also risky. Account takeovers and payment fraud can derail even the most anticipated release. This session provides a launch management framework for Trust & Safety and Product teams to mitigate fraud, marketplace risk, and drive revenue growth through our risk assessment framework, automation strategies, and real-time monitoring tools.

Convene

Beyond Disputes: How AI is Revolutionizing Marketplace Chargeback Defense

- Roenen Ben-Ami, Co-Founder & Chief Risk Officer, Justt
- Gabriella Sacerdote, Director of Payments, Fiverr

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Digital marketplaces face unique challenges with friendly fraud, losing billions annually as both merchant-of-record and platform intermediaries. This session brings together Justt's AI expertise with real-world implementation insights from Fiverr's marketplace team. Learn how advanced AI consolidates scattered marketplace data to build compelling evidence, improve win rates, and identify fraud patterns that smaller platforms typically miss. Discover how marketplaces can leverage technology to keep representation strategies updated under new card scheme rules, and learn from their chargeback data to improve internal processes. Gain actionable strategies to protect your marketplace's revenue and reputation even in an ecosystem where traditional "the customer is always right" thinking still applies.

Convene

Build Trust, Not Traps: Scam Discernment Ability on Online Platforms

- Sujata Mukherjee, Sr Director - CX & Trust Product Management, Upwork

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Online scams erode user trust and cost platforms billions. With fraud complaints soaring, proactive design is crucial. In this presentation, we’ll explore actionable strategies to build scam resistance into online marketplaces. We’ll discuss successful case studies, share key design principles, and explore the Scam Discernment Ability Test (SDAT-10). This scale allows product leaders to measure user resilience, A/B test interventions, and ensure their platform builds trust and empowers users to stay safe.

Convene

Beyond Background Checks: Building a High-Trust, High-Impact Trust & Safety Team

- Jessica Ballard, VP- Risk, Claims, CX, Outdoorsy / Roamly
- Iker Lazlo, Director of Trust and Safety, Outdoorsy

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What qualities make a great T&S hire beyond technical skills? How to balance empathy, resilience, and decision-making when hiring. Vetting candidates for integrity, discretion, and crisis management. How AI and automation are shifting human vs. machine roles in T&S.

Convene

Scams are CRUSHING US -- How Do We Fight Back?

- Erin West, Founder, Operation Shamrock

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Transnational organized crime has established deep roots and is operating at an industrial level to execute scams that are stealing a generation's worth of wealth. I will explain why the problem is so complex and will offer the solutions that we can use today.

Convene

Keeping Online Marketplaces Safe in the World of AI

- Sarika Oak, Senior Director, T&S Operations, Udemy

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In an era where online marketplaces have become integral to commerce, the integration of Artificial Intelligence (AI) introduces both immense opportunities and significant challenges. This lightning talk delves into the critical importance of keeping online marketplaces safe amidst the proliferation of AI technologies. We explore the transformative role of AI in enhancing user experiences, optimizing operations, and personalizing services within online marketplaces. However, alongside these benefits, AI also introduces new risks, including biased decision-making, security vulnerabilities, privacy concerns, and the potential for algorithmic manipulation.
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