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MARKETPLACE RISK MANAGEMENT CONFERENCE 2024

Immerse yourself in over 30 hours of invaluable content, meticulously curated to empower professionals like you with the knowledge and insights needed to navigate the complex landscape of risk management. With expert speakers at the forefront of their respective fields, these recordings offer a wealth of practical strategies, emerging trends, and best practices to bolster your organization's success.

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Using Markets to Combat Misinformation
36:29

Using Markets to Combat Misinformation

How can modern digital marketplaces mitigate the promotion of false and misleading information without affecting the volume and quality of user-generated content? What if we could reduce the flow of misinformation with no censorship and no central authority judging truth? We present a novel mechanism designed to create a meta-layer of platform governance on existing platforms that affords providers the ability to elevate credible claims in an information-dense online ecosystem. Content moderation is economically self-sustaining. Our solution, informed by a decade of theory and practice in building digital platforms, has shown promising results in both, large online survey experiments, and interactive online marketplace experiments, providing evidence of its efficacy among nearly four thousand responses from surveyed users. This solution is platform-agnostic, significantly limits the production of misleading and false claims, and increases the likelihood of sharing credible information in line with regulatory compliance. This talk will discuss the causes of online harms and a market mechanism to address them, in particular, the fake news challenges on social media, advertising, and e-commerce markets. For the modern digital marketplace, harms are better cognized as decision errors and externalities producing ""market failures."" We demonstrate how our introduction of truth warrants corrects market failures by affording users the ability to make financially-backed credible claims, increasing their reach, without imposing constraints on free speech. Our online experiments with nearly 4,000 responses from surveyed users in a social media setting, and an interactive e-commerce marketplace simulations, showcase that this successfully reduces misleading claims, and provides a self-regulating, financially beneficial intervention for digital platforms. Speaker: - Marshall Van Alstyne, Questrom Professor of IS, Boston University
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