Combating Synthetic Identity Fraud in Marketplace Onboarding

Synthetic identity fraud is a growing threat in business identity, especially for online marketplaces who attract more professional sellers—and imposters—as they grow. In this 30-minute session, Andrea Hong will discuss how synthetic identities can be created using a mix of real and fabricated data points, and the strategies marketplaces can adopt to detect and mitigate this risk to their online communities. Learn how integrating comprehensive insights, like those from Middesk, can help build more accurate risk profiles and strengthen onboarding flows.

Key takeaways:

- Areas where autofill attributes introduce vulnerabilities

- Best practices for combining identity signals (e.g., KYC, IP address, email, phone verification)

- Adding strategic friction points to identify and reduce risk