Chloe Smith

Chloe Smith is a branding and communications expert, where her passion for customer journey collides with her business acumen, built over an 11-year career in the field.

Chloe, a second-time founder, currently holds the position of CEO for Tuft Global, where her role is to navigate and lead the Vertical SaaS organisation through its start-up and growth phases.

Chloe has been recognised for her skills after being shortlisted for Entrepreneur of the Year 2022 through the GBEA awards and continues to lean into the challenge of digitising the pet industry. Luckily, she also love dogs, despite being ever so slightly allergic to them.