The 2024 Marketplace Risk New York Conference brings together marketplace and digital platform industry leaders to explore key insights, industry trends and cutting-edge strategies to address the most pressing challenges in today’s digital economy. From managing emerging risks to integrating new technologies, MRNYC provides a comprehensive roadmap for platforms striving to build safer, more secure environments. Here are the top ten themes you’ll encounter:
Comprehensive Risk Management Throughout the Customer Journey
As platforms evolve, they encounter risks at every stage of the customer journey, from onboarding to transaction processing. Effective risk management involves not only identifying and mitigating threats but also aligning those efforts with broader business objectives. This requires the use of modern tools and strategies to create secure, seamless customer experiences, ensuring both user trust and business integrity.
Combatting AI-Powered Fraud and Security Threats
AI is a double-edged sword, capable of both enhancing and undermining platform security. Fraudsters and nefarious users are leveraging AI tools to bypass traditional security mechanisms, posing serious challenges to platforms. Understanding how these tools operate and devising methods to neutralize AI-driven fraud are critical steps in staying ahead of attackers.
Building Customer Trust Through Authenticity
Platforms face increasing challenges in maintaining customer trust due to the rise of fake accounts and AI-generated content. A focus on genuine user interactions, such as verified provider content and reviews, will foster a more trustworthy environment. The key takeaway here is that trust stems from authentic engagement, which in turn drives higher conversion, greater user satisfaction and platform loyalty.
Preventing Ban Evasion and Enhancing Platform Integrity
Fraudsters are constantly developing sophisticated techniques to evade platform bans, threatening user trust and security. Industry leaders will explore how platforms can detect and prevent ban evasion through advanced tools like device tracking and behavioral analysis. By implementing robust solutions, platforms can effectively safeguard their communities from repeat offenders.
Proactive Fraud Prevention at the Onboarding Stage
Fraud prevention is critical from the moment a user engages with the platform, particularly at registration or during initial transactions. Advanced fraud detection techniques can help identify and stop bad actors before they enter your ecosystem and harm the community, while maintaining smooth, positive experiences for legitimate users. This approach is essential for reducing false positives and ensuring both platform security and growth.
The Impact of Generative AI on Trust & Safety
Generative AI has the potential to revolutionize how platforms manage trust and safety, but it also presents significant challenges. Experts will explore the role of AI in fraud detection, behavior analysis, and proactive threat mitigation. Understanding both the benefits and risks of these technologies allows platforms to harness their potential while safeguarding against unintended consequences.
Crisis Management and Trust Reinforcement
No platform is immune to incidents or legal challenges, but effective crisis management can turn these moments into opportunities to reinforce trust with users. Experienced platform operators will offer strategies for handling user complaints, legal threats, and social media crises, all while maintaining empathy and a strong legal posture. Proactive communication and transparency are key to preserving trust in the wake of difficult events.
Scaling Trust and Safety Operations for Growth
As platforms grow, so must their trust and safety efforts. Scaling these operations requires leveraging data analytics, refining policies, and building agile teams that can respond to evolving threats. Industry leaders will share best practices for managing rapid growth while maintaining a safe, trustworthy environment for users.
Ensuring Child Safety on Digital Platforms
The safety of children online has become a significant priority for digital platforms, especially in the age of increasing regulation. Experts will delve into the complexities of protecting young users through design, regulatory compliance, and robust safety protocols. Attendees will gain valuable insights into how platforms can leverage technology to foster safe online spaces for children, from product development to regulatory adherence.
Leveraging AI to Combat Fraud and Counterfeit Goods
With the rise of counterfeits on online marketplaces, AI and machine learning are becoming vital tools for identifying and eliminating fraudulent products. Attendees will learn how to use advanced technologies to enhance brand protection, improve user trust, and ensure regulatory compliance. By deploying AI, platforms can effectively navigate the complexities of combating counterfeit goods while fostering growth.
The 2024 Marketplace Risk New York Conference offers attendees actionable insights into a broad range of trust & safety, risk management and legal strategies, equipping them with the tools and knowledge to manage risks, foster trust, and drive success on their platforms. Whether you’re dealing with emerging fraud tactics, scaling trust and safety operations, or exploring the potential of generative AI, this year’s conference is a must-attend for platform leaders.
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