When your best customer is chat GPT and your biggest threat is human click farms, how do you separate trusted and malicious intent online? It’s no longer about simply blocking automated traffic or separating human versus non-human interactions. Understanding user behavior, and traffic intent, across customer journeys has become more critical than ever.

Join this session to learn:
-The anatomy of current and future AI-facilitated threats
-How to use customer journey orchestration and fraud analytics to separate good and bad intent
-The building blocks for implementing a fraud strategy that prioritizes your best customers